Straight talk on product design
What we've learned taking products from concept to production, for founders who'd rather know now than find out at the factory.
Not sure where to start? Tell us what brought you here:
What Is CMF Design and Why It Decides Whether Your Product Looks Cheap or Premium
Colour, material and finish decisions are made on almost every product; most just aren't made deliberately. Here's what actually goes into getting them right.
The Prototype Mistake That Costs Founders $20,000 (And How to Avoid It)
The single most expensive mistake we see founders make isn't skipping a prototype. It's prototyping the wrong thing, the wrong way.
From Sketch to Shelf: What a Full Product Development Process Actually Looks Like
A product goes through six real stages, not one. Almost every blown budget or missed deadline traces back to one of them getting skipped.
Colour, Material, Finish: The Brief Your Manufacturer Actually Needs to Get It Right
A moodboard isn't a brief a factory can quote against. Here's what actually needs to be in it.
What to Put on Your Product Before It Goes to Market: Surface and Print Design for Houseware Brands
Pattern and print aren't decoration bolted on at the end. Here's where founders usually get it wrong.
Draft Angle: The 2° Rule That Decides Whether Your Injection-Molded Part Ships or Sticks
1 to 2 degrees is where to start, not where to stop checking. Here's what actually changes the number.
Designing for Manufacturing with Wood: The Complete Guide
Wood isn't manufactured like metal or plastic. Material, routing, grain direction and finish, what actually changes.
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