Synthesis
Notes on product design, written plainly
What we've learned taking products from concept to production, for founders who'd rather know now than find out at the factory.
CMF Design • 8 min read
What Is CMF Design and Why It Decides Whether Your Product Looks Cheap or Premium
Colour, material and finish decisions are made on almost every product; most just aren't made deliberately. Here's what actually goes into getting them right.
Prototyping • 7 min read
The Prototype Mistake That Costs Founders $20,000 (And How to Avoid It)
The single most expensive mistake we see founders make isn't skipping a prototype. It's prototyping the wrong thing, the wrong way.
Coming Soon
From Sketch to Shelf: What a Full Product Development Process Actually Looks Like
Publishing soon.
Coming Soon
Colour, Material, Finish: The Brief Your Manufacturer Actually Needs to Get It Right
Publishing soon.
Coming Soon
What to Put on Your Product Before It Goes to Market: Surface and Print Design for Houseware Brands
Publishing soon.
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